HEWDOG RACING: Team Concept & Development
Salita Cyclery (formerly Hewdog Athletics Inc.) has been a proud owner of Hewdog Racing since its beginning.
Hewdog Racing initially began as a local cycling team but quickly developed and shown success as a Canadian National and UCI Cycling Trade Team, as well as a Professional Triathlon Team. Over the course of its development, we have noticed the importance of bridging the gap between sponsors and our (mainly) Canadian athletes. We provide athletes training gear, obtain coaching, and most importantly help reaching out to various brands and sponsors. We understand the need for better support to achieve long-term success for both the athlete and sport. Ultimately, with the resources we accumulate, we envision Hewdog Racing to become a top North American professional endurance team dominating in many sports communities and events.
Despite our big ambitions, we uphold our values for excellent sportsmanship, professionalism, leadership, and community involvement. We believe our conduct as a team thus far and our presence at cycling and triathlon events helped earn our place and respect in these communities. We will continue to uphold not only our own core standards, including the World Anti-Doping Agency ethics, but also the values of our governing bodies and sponsors in all areas of endurance sports.
Hewdog Racing is ready to lead the next generation of athletes not only as successful competitors but also as outstanding individuals in the community.
To empower athletes to achieve the impossible
together with integrity, sportsmanship, and pride.
Showcase the power of endurance athletes.
HEWDOG RACING: CYCLING
Hewdog Racing originated as a Canadian National Trade Team with big ambitions of becoming an UCI Continental Trade Team within five years. We were able to achieve this goal under DC Bank Cycling Team for the 2019-2020 seasons. Due to the constraints of the pandemic and the lack of race events that were available, we shifted our focus to developing young, local talents. What started as a group of mainly Cat 5 riders, have now become competitive riders qualified with Cat 1 and 2 licenses. For the upcoming season, we are excited to showcase our strengths as a Cycling Canada National Trade Team at events such as Valley of the Sun in Phoenix Arizona, Redlands Bicycle Classic in Redlands, California, and of course BC Superweek in our very own backyard of Vancouver, BC Canada.
HEWDOG RACING: TRIATHLON
In addition to Hewdog Racing as a cycling team, we have expanded into the triathlon community. After a successful first year of launching the Hewdog Racing Pro Triathlon Team, we look forward to supporting endurance athletes to dominate across the biggest podiums across the triathlon stage. Our goal is to have our athletes represent Hewdog Racing as top-contending competitors in as many triathlon events as possible. We want to make our presence known at major race events with our athleticism, sportsmanship, and by numbers. We also aim to connect with a variety of endurance sport communities giving us a greater outreach to market our team, athletes, triathlon as a sport and community, and of course, our sponsors. Hewdog Racing will become a network between professional athletes and sponsorship brands.